Heineken® Unveils James Bond Spy Missions Nationwide

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Heineken®, World’s Premium Lager Beer has partnered with the James Bond franchise to bring Spy mission executions to Nigerian consumers ahead of the James Bond ‘No Time to Die’ movie release. The dates for the Heineken X Bond missions are September 17th, September 24th, and October 8th across Lagos, Enugu, Port-Harcourt and Abuja. 


While the movie is expected to be in cinemas by September 30, 2021, Heineken premium consumers in select cities will have the chance to develop codenames and execute spy missions at the brand’s various mission activations. The missions would be based on the consumer completing a series of obstacles. Successful completion of each mission guarantees the advancement to the next.


The winners of the Heineken Bond mission activations will have the opportunity to attend the exclusive Heineken X Bond movie screening and win branded goodies.


Since 1997’s Tomorrow Never Dies, Heineken has been a significant sponsor of Bond movies, utilising a combination of product placement and enormous campaigns to make the statement that when Bond chooses beer, he chooses Heineken. To raise awareness and encourage consumer engagement, the integrated campaign approach combines national television coverage, online and regional activations with high-impact visuals, in a premium style.


Explaining why Heineken continues to be proud of it’s diversity and why it is backing the James Bond Production, Aboyowa Ikpobe, Brand Manager, Heineken Premium Lager Beer stated that “The lengthy Heineken and James Bond franchise and sponsorships, helps highlight how Bond continues on beyond the film. We know that once James Bond, always James Bond.”


Bond Films association has been an important part for our premium consumers, and Heineken sponsorships for Bond has always been in alignment with that connection. We’re really excited to unveil the missions.” She said.

The Bond movie will be nothing short of spectacular, courtesy of the leading beer brand Heineken. In a range of sectors, including sports, fashion, water conservation and energy generation, the Heineken brand is a sign of quality and community spirit, so it is no surprise that entertainment is one of its many diverse undertakings.


Heineken is a proud sponsor of ‘No Time to Die ‘ – The James Bond movie. By regularly giving fans and consumers extraordinary experiences, the beer brand continues to raise the bar of excellence in the industry.

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