On her Instagram page, Tems, real name Temilade Openiyi, shared a video of the billboard:
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Indeed a surprise but if you have been paying attention to Tems’ fast-rising career, you would have known that it was just a matter of time before landing an international feature.
“I got nothing to admire, taste certain/Baby, longing you make me feel something/I got my eyes on you, pull down the curtain/I’ll be patient with you, no more fighting,” Tems sings on the chorus.
This follows the chart-record-breaking success of her feature on Wizkid’s “Essence” from the Made In Lagos album. “Essence” became the first Nigerian song in history to chart on the Billboard Hot 100 and the Billboard Global 200.
As part of the promotional campaign for Certified Lover Boy, similar billboard ads were spotted in the home cities of those that featured in the album.
An Atlanta billboard announced 21 Savage, Future, Lil Baby, and Young Thug, a Chicago billboard announced Lil Durk, and a New York City billboard announced the ‘GOAT’, which was assumed, and later confirmed, to be Jay-Z. A Memphis billboard announced Yebba and Project Pat. Both Giveon and Ty Dollar Sign were announced on a California billboard. As the reveal continued, a Cleveland billboard announced Kid Cudi, a Miami billboard announced Rick Ross, a Houston billboard announced Travis Scott, and another Toronto billboard announced Lil Wayne, who Drake coined as the “best rapper alive”.