Boomplay Signs Partnership With MTN

Boomplay signs data bundle deal with MTN Nigeria

Boomplay, the #1 music streaming app in Africa, has partnered with MTN Nigeria to launch the Boomplay x MTN Data bundle as part of its efforts to continue making music easily available to its users. This partnership will offer MTN subscribers tailored data to stream unlimited music and access premium content on Boomplay at affordable rates.

Boomplay continues to drive the growth and advancement of music streaming across Africa and this partnership will further propel Boomplay’s vision and expectations.  The introduction of affordable bundles will spur the next wave of music-streaming growth across the continent.

Through this partnership, MTN subscribers will be offered daily, weekly and monthly subscriptions to gain premium access to Boomplay’s music streaming service on their mobile devices.

The available Boomplay music plans alongside their data allowance are the: One day access with data for 250MB, Weekly access with data for 1,228.8MB and Monthly access with data for 2,560 MB.

MTN users will be able to purchase any of the bundles by texting the codes in the table below to 8012 via SMS, or purchasing with airtime payment in the Boomplay app.

Boomplay Nigeria’s General Manager, Dele Kadiri, said the partnership is an attestation of Boomplay’s commitment towards making music streaming as affordable as possible. “This partnership is an attestation of our commitment to making music streaming as affordable as possible. High data costs are one of the barriers to the growth of music streaming and we are glad to be partnering with  MTN to provide this special data bundle”.

Also speaking about the partnership, A’isha Umar Mumuni, the acting, Chief Digital Officer, MTN Nigeria said “Music is an integral part of youth entertainment, and we are glad to partner with Boomplay to bring accessible and affordable music entertainment to Nigerian youth. In our pursuit to deliver superior value to our subscribers, we continue to collaborate with a mix of digital content partners and bundle services with data access, so nothing can come between our customers and the content they love. The platform allows users to create playlists, watch/download music videos, live concerts, comedies, documentaries and interact with other music lovers by following their profiles. We hope this brings value to our audiences.”

With over 65 million Monthly Active Users, Boomplay continues to demonstrate its commitment to advancing music streaming in the Nigerian market and across Africa by providing accessibility for all.

About Boom-play

Boomplay is a music streaming and download service provided by Transsnet Music Limited. The company has regional offices in Tanzania, Kenya, Ghana and Nigeria. The app is available globally on mobile through the Google Play Store for Android, App Store for iOS and on the web via www.boomplay.com

Boomplay has over 65 million Monthly Active Users (MAUs), with a catalogue of over 70 million songs.

About MTN Nigeria:

MTN Nigeria is one of Africa’s largest providers of communications services, connecting over 68.5 million people in communities across the country with each other and the world.  Guided by a vision to lead the delivery of a bold new digital world, MTN Nigeria’s leadership position in coverage, capacity, and innovation has remained constant, since its launch in 2001. MTN Nigeria is part of the MTN Group – a leading emerging market operator, connecting more than 250 million subscribers in 21 countries in Africa and the Middle East. To learn more about MTN Nigeria and its various initiatives, visit www.mtnonline.com