I have read several newspaper articles and social media comments about the ongoing Big Brother Naija reality show. After a critical analysis of all these opinions, I have concluded that we are a product of the choices we make. While some people may only see the negatives, I choose to see the positives of the reality show. For me, I see the cultural and socio-economic opportunities the reality show presents. The show can be used as a veritable tool to promote brand ‘Nigeria’.