The rapper has filed a number of trademark applications under the Yecosystem name, including for home design services, residential buildings and retail stores, as well as for charitable fundraising, a public relations arm and a number of food products.
“He’s trying to do shit that people couldn’t even conceive of and he’s trying to make it happen,” a source told the magazine. “He comes from a good place. It’s definitely his goal that everything that people touch that’s his is a good thing and has a good impact on the world.”
Ye has also filed trademark applications for the names “Yeezyverse”, “Yzyverse” and “Yxyverse”.
Trademark attorney Josh Gerben told Rolling Stone: “The way these series of trademark applications were filed would very much be how you would file trademark applications to protect this type of idea of building this type of community out.”
Yecosystem latest in chain of proposed architecture projects by the artist
Ye has previously had other plans for housing, creating a Star Wars-informed design for homeless housing in 2019. A prototype for the houses was destroyed the same year after reports that he failed to secure a building permit.
In 2018, the artist revealed plans to extend his fashion label Yeezy with an architecture division called Yeezy Home.
“We’re looking for architects and industrial designers who want to make the world better,” he said at the time.