Seaman’s Schnapps delivered a standout performance at the 2026 Ojude Oba
Festival in Ijebu Ode, Ogun State, asserting its dominance as a master brand with a
deep and lasting connection to Nigerian culture, heritage and community
celebration.
Held under a theme that honoured the legacy of the Awujale of Ijebuland, the festival
once again brought together thousands of indigenes, dignitaries, cultural enthusiasts
and visitors for one of the country’s most iconic cultural gatherings. Seaman’s
Schnapps rose to the occasion with an energetic and highly visible presence that
made the brand impossible to miss.
The most striking moment of the brand’s participation came through a powerful
drone activation involving about 30 drones, which illuminated the sky in a dramatic
display featuring Seaman’s Bless (Omo Agba) 20cl.
exceptional visibility, generated strong talkability and positioned Seaman’s
Schnapps at the centre of the festival’s most memorable moments.
Across its branded spaces, the brand engaged festival goers with immersive
consumer touchpoints, product sampling and experiential activities that brought the
Seaman’s Schnapps story to life in a way that felt both culturally relevant and
commercially impactful.
Adding further energy to the celebration, Seaman’s Schnapps ambassador, Adeniyi
Johnson, joined the famous horse riding procession in the brand’s signature blue
colours, drawing attention and reinforcing the bond between tradition, style and
contemporary storytelling.
Speaking on the brand’s participation, Gbemileke Lawal, Marketing Manager,
Nigerian Distilleries Limited, said Ojude Oba is a celebration of identity, pride and
continuity, and Seaman’s Schnapps is honoured to have shown up in a way that
reflected those values while delivering a memorable experience for consumers.
He noted that the brand remains committed to platforms that preserve heritage and
deepen community connection.
Nnenna Onyenacho, Senior Brand Manager, Seaman’s Schnapps, said the brand’s
presence at Ojude Oba 2026 was designed to do more than participate. It was
designed to lead.
According to her, the combination of cultural relevance, strong consumer
engagement and the drone showcase made Seaman’s Schnapps one of the
defining brands of the festival.
She added that the response from attendees confirmed the power of thoughtful
brand storytelling when it is anchored in culture and delivered with innovation.
The celebration concluded with a Seaman’s hosted afterparty that kept the energy
alive through music, entertainment and shared celebration, closing out the festival
on a high note.
With its bold, visible and culturally rooted presence at Ojude Oba 2026, Seaman’s
Schnapps reinforced its status as a brand that does not merely show up at
important cultural moments. It owns them, elevates them and turns them into lasting
brand experiences.
