How Young Professionals can Define and Communicate Purpose

Communicating Your Purpose

There’s no justifiable excuse for obscurity in this digital age. An estimated 4.66 billion
people use the internet. This presents a level playing field for everyone to
communicate tons of purpose in a flash and be recognised for it.
Nowadays, forward-looking young professionals have little time for idle chit chats on
social media when there’s so much value to be communicated. In integrated
marketing communications, look and feel, tonality and messaging must be
consistent for a brand to stand out from the competition. By the same token, we
best communicate our differentiation from the crowd if our likes, shares,
connections and entire digital footprint remain consistent with our purpose.
Google’s ‘people card’ helps put your best foot forward in cyberspace. All you need
do is sign-in to your Google account, search for ‘edit my people card’ and input
relevant information such as your name, profile picture, career summary, website
and more. Voila! This information pops up when your name is typed into Google
search, helping you begin the process of communicating your purpose.

I can’t emphasize enough why every young professional should be visible on
LinkedIn. The B2B platform boasts 60.1% of users between 25 and 34 years old for a
reason. It’s where one’s purpose can be discovered, nurtured, communicated and
celebrated. But, of course, this depends on the quality of connections fostered and
the frequency of engagement.
Soft reminder: prospective employers or clients often check your digital footprint to
confirm your legitimacy for work or business-related engagements. Be sure your
digital story aligns with your purpose.